Local digital marketing made easy
Our aim is simple – to help you achieve your business goals.
We do this by building and managing a customised digital marketing programme for your business.
Local knowledge
For over fifty years we’ve supported businesses across every industry and region – so we know what it takes for even the smallest local business to win big.
Digital expertise
Our relationships with the leading players – including Google, Microsoft, Apple, Facebook and Amazon – ensure our digital solutions are cutting-edge
Easy processes
We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our SEEED for Business app
Market Research
There are hundreds of definitions out there for what market research really is, and how it can help your online business
Market research doesn’t have to be complicated. At the end of the day, it’s all about discovering exactly what your customers want from you.
More technically speaking, Shopify defines market research as consisting of “systematically gathering data about people or companies — a market — and then analyzing it to better understand what that group of people needs.”
In other words:
Market research gives you both a qualitative and quantitative understanding of why your ideal customers would want to buy your products.
The great thing about market research is that it mixes science with intuition.
Your gut might be telling you one thing, but the data is telling you something different. You must synthesize all of this information and make the right decision for your business.
● Primary Research: Data and information that you collect yourself. You control and own the method of collection as well as the data itself.
● Secondary Research: Data or information that you collect from existing sources. You can analyze the data in any way you want, but the information is also available to other people (and your competitors).
● Tools: Anything you use to collect, gather, organize, and analyze data and information through primary or secondary research. For example, surveys, focus groups, interviews, observations, publications, magazines, government reports, institutional research, and more.
The purpose of collecting in-depth information is to help you make better decisions.
You should be conducting market research if you’re:
Should I Do Market Research? |
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Starting an eCommerce business |
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Introducing a new product to your existing store |
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Looking to increase sales and revenue |
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Complementing products with additional services |
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Changing product prices |
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Looking to expand your product into a new market |
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Build an online presence
It’s important that your business can be found online, looks great, and that your information is accurate to help you be chosen over your competition
Our solutions are designed to help your business be found, trusted and chosen over the competition, by providing the tools you need to present your business in the best light online.
Smart Websites
Combining S.E.E.E.D’s digital expertise and customer service with one of the world’s leading web development platforms
These days everyone heads straight online to find the things they want
For many people including potential customers, if you don’t have a website, you quite simply don’t exist.
We appreciate that in the current economic climate it is more important than ever for local businesses to have a strong online presence they are proud of with advanced eCommerce options. You can trust us to build you a brilliant website, one that helps you to stand out from the competition and is tailor-made for you, leaving you to get on with running a successful business.
Pay Per Click
Get your adverts shown in the right places, to target the right people
Pay Per Click Specialists
Pay per click is a form of paid online advertising that can supply you with instant traffic to your website, making it a perfect marketing tool for your business. Google Ads is the biggest platform in the marketplace and is mostly synonymous with PPC in the industry. Google’s search results pages are extremely crowded and paid ads provide you with immediate visibility. Working with a PPC agency led by Pay Per Click consultants is the fastest way to obtain clicks, visits and leads for your website.
As Pay Per Click specialists our services will ensure that your paid ads budget goes further, encompassing Google search, display, shopping and Bing.
Benefits From Working with a Pay Per Click Agency
Paid search is often a key component in a broader successful marketing strategy and effective PPC ads can help you stand out from the crowd and increase brand awareness.
Some benefits of paid advertising services include:
- Instant uplift in traffic – 40% of people click on paid ads
- First-page exposure to place you above your competitors
- Can be closely monitored and optimised to drive leads and traffic
- Increases brand awareness
- Accurate tracking of visitors and conversions
- Attribute more spend to your best performing keywords
Paid search can attract new customers quickly, and give your organic search efforts time to pay off and start to bring in long-term and more cost-effective website traffic. PPC audits conducted by a PPC consultant will review any existing campaign you have set up, and find areas for optimisation to yield you better results.
PPC Campaign Management Services
With an agreed monthly budget, our dedicated team can generate PPC results that will transform your business. Our PPC contracts are flexible, so we can start, stop, pause or amend your adverts at any time to suit your needs and budgets.
Our pay per click service comprises of budget management, keyword bidding, advert creation, on-going campaign monitoring and reporting.
Before the campaign begins, we’ll discuss your objectives with you and recommend the campaigns and spend to achieve this. As part of our PPC management service, we’ll also set up conversion tracking so that you can monitor your return on investment. Tracking conversions correctly is essential to measure results but also to help inform your decision-making when it comes to your marketing.
Attract new customers with social media
With a captive audience comprising much of the population, you can be certain that potential customers are browsing social media networks nearly every day. So if you’re not advertising on social media, and only relying on single advertising channels such as PPC or Display advertising to drive visits to your website, you’re potentially missing out on more customers every single day.
However, setting up and managing ad campaigns on social media can be complex, time-consuming, and expensive if you’re not an expert.
Expert Social Media Management
S.E.E.E.D. offers a social media management service to maximise audience engagement across your social networks. We manage social media marketing to save you valuable time, freeing you up to focus on other areas of your business.
We will design and implement a tailored social media strategy so if you do not have the time or expertise to keep on top of your social platforms, our social media management solution could be very useful to you in spreading the word about your brand.
Our social media strategies and expertise can boost your company messaging so that it heard loud and clear across the digital landscape. Using our knowledge and proficiency, we make optimum use of the broad range of social media platforms available. Social media often forms part of a wider digital marketing strategy and utilising these channels can allow you to reach wider audiences with different tones of voice depending on what you are trying to achieve.
Social Media Advertising
Paid social media advertising can involve boosting your posts to accelerate their reach. We can discuss with you what kind of budget would work best based on your goals and which industry you operate in.
Our substantial experience in paid ads across various social media channels will ensure your reach is maximised, your engagement levels grow and your likes and conversions increase.
As a social media agency, we have vast experience in running social media for business and know the value that targeted social adverts, designed to reach a valuable demographic, can have in terms of acquiring new customers.
Search Engine Optimisation (SEO)
Our experts can optimise your Website to help it rank higher in search engine results
SEO isn‘t a ’one size fits all’ approach
Search engine optimisation requires an ongoing commitment underpinned by detailed understanding of your target market. SEEED can provide fully managed support and technical expertise to ensure your business website moves up the rankings.
Digital Transformation
We help your business digital transformation
Businesses face a wide range of pressures to conform to voluntary and mandatory regulatory requirements and standards.
These pressures range from Health and Safety, to quality systems management, and data protection presenting businesses with a constantly shifting regulatory environment. S.E.E.E.D. has been providing small and large businesses alike with a wide range of consultancy services, and has accumulated a wealth of knowledge and expertise in a variety of areas.
We take a functional and pragmatic approach to all our consultancy projects and focus on delivering turnkey, low maintenance management systems to our clients reducing overheads for the business while maximising efficiancy.
Content Marketing Services
Content is an excellent way to reach out to your target market, but in order to be a success and resonate with your audience it needs guidance and direction
How Content Can Help Your Business Grow
We specialise in helping clients create content that hits the spot in order to drive engagement and land new business. Content is not a selling tool, it is used to attract new users and increase awareness of your brand. Behind every successful piece of content is careful planning and a strong strategy to ensure it meets the requirements of the user.
Content is an essential tool in your wider marketing strategy whether it is required to get your social media to sizzle, or support your SEO. We are well versed in planning content, finding out audience demand through keyword and competitor research, and creating unique, compelling content, which can be shared via the appropriate channels. Likewise, we are also able to assist in updating and enhancing existing content to improve its SEO value.
Social Media Advertising
Promote your business on the world’s most popular social media networks